She was tired of seeing perfectly edible vegetables end up in the compost bin because they were not the “right” shape. That led to the fairy tale about Green People, where the love for odd vegetables is constantly growing.
New type of convenience food without additives
Saving a scruffy carrot and a naked onion
The future looks bright and green
A lot of work has gone into the products from Green People. The design and the products are both carefully tested before they are released onto the market. However, not everything in product development needs to be complicated.
“We do the taste testing ourselves. When Bjørnar has cooked the food in the production kitchen, I go over there, or he cycles here so we can taste the food together.”
So far, all the products they have developed at Green People have survived, which is something they can be proud of. What is key to the success of Green People? A good mix of wonderful produce, competent and innovative people and a lot of hard work.
This fairy tale has not reached its end because the passion for odd vegetables and sustainable food production in Frosta is by no means over.
“We will continue to be true to this concept. We are committed to using all the vegetables. We don’t like to think about all the good food that is disposed of,” Ragnhild concludes.
Written by Ida Valsø